Publication: ResearchPh.D. thesis???published???

Design has the potential to affect the situations we are in, the choices we make and the beliefs we live by. Being such an affective field, one might expect that canonized design thinking models and methods would be much concerned with how designers can discover arguments for their design choices. However, these are predominantly concerned with the phases to go through in a design process and the steps to take rather than informing design practitioners of how to explore their arguments of why.
Concepts and theories from rhetoric are employed here to explain how designers can develop a process where questions of not only how, what and when are explored, but also a thorough investigation of ‘why’. Significant examples from both design students and design professionals are investigated through a rhetorical hermeneutical approach, which leads to the development of a rhetorical framework for design.
The conclusion is that a design process of deliberation can be divided into three areas, drawing on theories and concepts from rhetorical epideictic topoi, amplification of arguments, and constitutive rhetoric, respectively. Together, these three areas define a Topos-Driven Model for deliberating about design choices, which is concerned with not only the making of things but with affecting of situations, actions and systems. In area one, the designers reframe the problem by means of epideictic topoi—meaning that they look for values to celebrate. This leads to deliberation about values to praise in the situations they intend to address by design rather than first and foremost thinking of a problem to solve. In area two, the designers look through the available means of amplification. The purpose of this is to discover ideas for making the design solution as persuasive as possible. In area three, the designers analyze the inherent ideology of their design solution.
Moving through these three areas leads to a design process of deliberation and self-deliberation on the available means of persuasion in the given situations. Furthermore, it leads designers to being not only concerned with designing persuasive products but also with reflecting on the inherent ideology of their designs, how it might affect people’s beliefs, and whether they can justify this.
LanguageEnglish
Place of PublicationThe Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation
Number of pages130
ISBN (print)978-87-7830-963-1
StatePublished - 23 Jun 2017

Keywords

  • wicked problems, rhetorical topoi, epideictic rhetoric, design thinking, design definition, design method, design research, argumentation, design argumentation, design values, reframing, design problems

ID: 60876968